How do you brand a company that's not just selling a product, but selling a better future? This was the core challenge when we partnered with Helios Renewables, a pioneer in decentralized solar and wind energy solutions. Their technology was revolutionary, but their brand identity was dated and failed to communicate the scale of their ambition.
Our task was to create a new brand that felt innovative, trustworthy, and deeply human. It needed to resonate with homeowners, corporate partners, and policymakers alike. This is the story of how we did it.
Discovery and Strategy
Our process began with a deep immersion into the world of Helios. We conducted stakeholder interviews, toured their facilities, and spoke with their customers. A key insight emerged: people weren't just buying solar panels; they were investing in optimism, in a sense of control over their environmental impact. The brand needed to capture this emotional core.
The strategy we developed was centered on the idea of "Personal Power." This dual-meaning concept spoke to both the electricity the company provided and the empowerment customers felt by choosing a sustainable path. This became our guiding star for all subsequent design decisions.
"The goal wasn't just to look modern. It was to build a visual system that could convey trust, optimism, and a deep connection to the natural world."
Visual Identity and Design
The logo was the first step. We explored hundreds of concepts, eventually landing on a mark that elegantly combines a sunburst, a wind turbine, and the letter 'H'. The color palette was drawn from nature—deep blues, bright yellows, and earthy greens—to create a sense of vibrancy and health.
Typography was chosen for its clarity and warmth. We selected a clean, geometric sans-serif for headlines to convey modernity and a highly legible serif for body text to build trust and readability. The new identity was rolled out across their website, marketing materials, and physical products, creating a cohesive and powerful brand experience that truly reflected the importance of their mission.